Samstag, 27. August 2011


Hi guys!

It is weekend and I am realllllyyyy busy, but here are two photos that I like to share with you:

The photos were posted via twitter from Lauren and Amy-Nadine

Source: twitter

Donnerstag, 25. August 2011

Forbes Lifestyle: Lauren Conrad's Sponsorship Strategy!

A good number of companies first approached me to sponsor their brands while I was on Laguna Beach. From the moment I received my first offer I knew I had to be selective. Working with the wrong company could potentially distort my image and ultimately chip away at the faith of my fans. A sponsorship makes sense only when the company or product aligns
with the qualities of my overall brand and most importantly, my personal interests.

The first endorsement I ever accepted was a deal to promote a fashion game called “Designer’s World” with the toy company Hasbro. The game allowed girls to experience the high-stakes world of fashion with an interactive console. My fans trusted my support of the game since it was a logical extension of my known interest in fashion—the deal made sense with my brand. Since my first partnership with Hasbro, I have gone on to work with companies such as Old Navy, AT&T, Sony VAIO, Linea Pelle, Kohl’s, the EYE Care Campaign and Avon’s Mark cosmetics.

Sponsorships are a diverse breed—each and every one is different. My commitments have ranged from a single day of press to multi-year contracts complete with photo shoots, press, events and various forms of product placement. Social media has also become a major factor in recent years. Most deals today require Twitter, Facebook and other forms of digital outreach. Having a substantial online presence is especially advantageous these days because larger followings and stronger connections with your market translate to a greater scope of influence, adding immeasurable value to your brand.

Aside from personal deals, I have taken on digital sponsors for my website, Through paid online sponsorships I am able to financially sustain my website by showcasing brands such as JewelMint and Sircuit Cosmeceuticals, which I believe my community would be interested in.

Avon’s Mark makeup line was a benchmark partnership because the deal was mutually risky: It was the first time Avon would be taking on a celebrity to face their brand and it would be my first experience as a brand ambassador. I got into business with Mark in 2006 when they were still a catalog-driven brand without any celebrity ties. They were looking for someone with a clean and aspirational image that would resonate with the young women who sold their products. When they first approached me, I was ecstatic. I’ve always had a penchant for all things beauty and welcomed the opportunity.

What began as a simple campaign grew into an incredible brand ambassadorship which enabled me to promote the message of empowering women and also learn about the corporate side of the beauty industry. Not only was I promoting a line of beauty products I truly adored, I was inspiring young women through the m.powerment campaign which works to prevent partner violence among young women in abusive relationships. I ended up doing a PSA as well as developing several products for Mark, the profits of which went to the m.powerment fund. This sponsorship is the perfect example of aligning oneself with a brand you truly believe in.

The most important lesson I’ve learned when it comes to associating yourself with another brand is to be selective. The sponsorships you turn down are just as important as the ones you agree to—it’s vital to work with companies that are harmonious with your brand. Let’s say I was to randomly promote a professional sports network. This would be an automatic red flag to my fans since I have zero connection with sports and wouldn’t make any sense. By being selective, I strengthen the connection with my fans as well as their confidence in me.

At the end of the day, it’s really about staying true to yourself and your fans.

Source: Forbes

Dienstag, 23. August 2011

Project Foto

Lauren Conrad presents her Pre-Spring Collection of Paper Crown at the 'PROJECT'
Trade Show in Las Vegas on August 23rd, 2011.

   Source: boutiquetoyou

Habitat for Humanity

Lauren Conrad has lent her handprints to Habitat for Humanity! Habitat for Humanity and Valspar Paint are proud to bring you Valspar Hands for Habitat, an auction of one-of-a-kind, autographed handprints from your favorite celebrities. Each celebrity handprint, created using Valspar Paint, will support Habitat for Humanity’s relief efforts in Haiti. Notable personalities from film, television, sports, music and design have teamed up to “lend a hand” in support of Habitat for Humanity by donating their own handprints for auction. This unique auction features a 14” x 14” canvas containing handprints and autographs from the celebrity supporter. Proceeds from the auction will support Habitat’s goal to serve 50,000 families that were impacted by Haiti’s devastating 2010 earthquake, helping them move them toward safe, secure and permanent housing. The proceeds for this item benefit Habitat for Humanity International.

To support the cause & bid on Lauren Conrad's handprints click
Quelle:  charitybuzz

The Beauty Department

It` s Braid time!!!

The beauty department launched a new tutorial featuring Lauren Conrad!!!

Check it out, try it and let me know how it worked!!

                                                             Source: thebeautydepartment

Lauren at Lavo

Lauren was spotted at Lavo, dinning with her friends (including Maura McManus, her partner at Paper Crown) before going to her next appointment.

Source: Haute Living

Montag, 22. August 2011

Fashion's Night Out Los Angeles PSA 2011

Rember the behind the scences pictures for the Fashion`s Night Out PSA??

The Video finally arrived!!!

                                             Source: YouTube

Sonntag, 21. August 2011

Photos: Lauren at Jilly Hendrix B-day

On August the 20th, 2011 Lauren twittert:

Celebrating the birth of with our nearest and dearest. Happy birthday to my bestie of 20 years Jillian! I love you!

And here are the pictures: For Jilly Hendrix Party (one of Laurens best friends) she wears black leather shorts, a sheer white blouse and a golden paper had.

                                                                                      Source: Lovely Lauren

Freitag, 19. August 2011

Dienstag, 16. August 2011

Colton Haynes opens up about Lauren Conrad

Since Lauren Conrad’s split in June from Kyle Howard, she’s been spotted flirting up a storm with Teen Wolf’s Colton Haynes. But when Haynes, 23, was grilled by Ryan Seacrest Monday about his relationship with Conrad, 25, he played coy about his rumored romance!
I’ve known Lauren for about four-and-a-half years now,” Haynes told Seacrest, 36. “We’re really good friends.” ”She’s cute,” Seacrest said, prompting Haynes to second his assessment. “I would say yes,” the actor agreed. “She definitely is.” “She’s definitely smart,” Haynes added. “She might have more jobs than you!
The duo was spotted last week at West Hollywood’s Trousdale, where she was also flirty with her ex-beau. Conrad and Haynes were first seen exchanging phone numbers at a bash — and then hitting a club together — in late July. The MTV star admitted he and the Paper Crown designer “hang out a lot” and gushed, “She’s great!
So what do his Teen Wolf costars think of the former star of The Hills? “I approve,” Crystal Reed said. ”I’m kinda jealous,” Tyler Posey joked. “I thought Colton and I were an item… [But] they’re both hot and awesome. I’ve never met Lauren, but Colton is the dude, and anyone that Colton associates himself with is pretty cool, too.”

Fashions Night Out

Fashion's Night Out is the largest shopping party in the world & is returning to the country’s most stylish cities on September 8th, promising hours of couture, celebrities and probably a little champagne.

Los Angeles, Nordstrom will have a personal appearance by Lauren Conrad to celebrate the launch of her new collection, Paper Crown. From 6:00pm to 7:00pm there will be VIP Styling appointments with Lauren Conrad. The top Nordstrom VIP customers will be invited to come to the store for a private styling session with Lauren Conrad. These customers will have a chance to mingle with Lauren while shopping the current collection and getting one on one styling advice.

7:00pm to 8:30pm Nordstrom will have a meet and greet opportunity with Lauren Conrad where customers who have purchased Paper Crown from now until Thursday, September 8, can meet Lauren Conrad and have a picture signed by her.

Montag, 15. August 2011

LC Lauren Conrad release in this year's Fall Collection even more Shoes & Accessories. It's an on-trend spin on dressing the part of the girlie girl — a little like LC herself — plus, everything's under $100. Click through to peek the jewels and shoes LC's delivering for Fall.

(to view image in full size: right click and show graphic)



Lauren at the Beach in Mexico

Lauren was spotted at a Mexico Beach on the 13th August, 2011. On her Friday Favourites Post, she mentioned that she loves the beach in Mexico.
One day after that post she enjoyed the Mexico sun with her good friend and former Hills-Co Star Frankie Delgado.
(Click image, right, show graphic)




Laurens Outfit followed the actual trend of a black beach beauty!
Her hair is rapped in a ballerina bun.
What do you think about Laurens Beach-style?
Too dark or simple elegant?

                                                                                      Source: Lovely Lauren

Lauren the rebel?

Lauren loves colorful highlights! She showed a pink-blue version on and a few days ago at the HTC Status Social launch event.
Here, she wears light blue highlights and says to the US Magazine Life&Style:

“ I felt like such a rebel, and I honestly didn’t think anyone would notice!”

Honestly? I didn`t notice in the first way, but on the second look, I like it really much!
It is the small thinks, that make a look unique.
So what do you think about Laurens blue highlights??