Lauren Conrad becomes an investor in women-founded
BlueAvocado®, a sustainable lifestyle products company on a mission to inspire millions to reduce their ecological footprint with “cool products for a hot planet.” Debuting in
Summer 2012, Lauren Conrad will design an
eco-collection for BlueAvocado, which will include stylish prints and new products that expand the company’s food-on-the-go product portfolio to include home storage, travel and cosmetic accessories. BlueAvocado currently offers a range of shopping and lunch kits that reduce everyday waste. Since inception BlueAvocado has kept an estimated 46 million disposable bags from landfills and oceans, up-cycled 805,000 plastic bottles into useful products, and invested in more than 300 women micro-entrepreneurs around the globe.
“
For me, the BlueAvocado partnership represents a synergy of things I love to do - design great products, enable women to realize their dreams, and inspire thoughtful action,” said Lauren Conrad. “
Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change.”
“
Design with conscious intention is at the center of the sustainability movement. Lauren Conrad represents a designer willing to employ her talents and celebrity to invite collective action for the common good,” said Amy George, CEO for BlueAvocado. “
Lauren is a powerhouse. We are honored to have her as part of our BlueAvocado team, tapping a new generation to create impact that will outlast us all.”
Source: BusinessWire
