Lauren Conrad becomes an investor in women-founded BlueAvocado®, a sustainable lifestyle products company on a mission to inspire millions to reduce their ecological footprint with “cool products for a hot planet.” Debuting in Summer 2012, Lauren Conrad will design an eco-collection for BlueAvocado, which will include stylish prints and new products that expand the company’s food-on-the-go product portfolio to include home storage, travel and cosmetic accessories. BlueAvocado currently offers a range of shopping and lunch kits that reduce everyday waste. Since inception BlueAvocado has kept an estimated 46 million disposable bags from landfills and oceans, up-cycled 805,000 plastic bottles into useful products, and invested in more than 300 women micro-entrepreneurs around the globe.
“For me, the BlueAvocado partnership represents a synergy of things I love to do - design great products, enable women to realize their dreams, and inspire thoughtful action,” said Lauren Conrad. “Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change.”
“Design with conscious intention is at the center of the sustainability movement. Lauren Conrad represents a designer willing to employ her talents and celebrity to invite collective action for the common good,” said Amy George, CEO for BlueAvocado. “Lauren is a powerhouse. We are honored to have her as part of our BlueAvocado team, tapping a new generation to create impact that will outlast us all.”
Source: BusinessWire
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