Donnerstag, 17. Mai 2012

NEWS: Lauren Conrad Supporting 'Habitat for Humanity' through the Valspar Color Project!

Valspar® Paint today introduces the Valspar Color Project, an online video series featuring three of today's hottest celebrities as they share how they connect to the power in color. The Valspar Color Project takes you behind-the-scenes as actress and mom-to-be Molly Sims designs her new nursery, fashion designer Lauren Conrad brings color into her office space and renowned cookbook author and television host Padma Lakshmi creates a bold and inviting kitchen. Each celebrity uses her favorite color of Valspar Paint to makeover their room and reveals in a short video why she loves her color and how it transformed the space. As the videos are shared through social media, they will also raise money for Habitat for Humanity, an international nonprofit affordable housing organization supported by Valspar and each of the celebrities.

Now through September 15, every time a Valspar Color Project color story video is shared through the Valspar Paint Facebook page at , Valspar will donate $1 to Habitat for Humanity with a goal of raising $300,000. This amount is in addition to the $3.2 million in cash and paint donations Valspar will make to Habitat for Humanity this year.

Fashion designer and bestselling author Lauren Conrad joined the Valspar Color Project after spending several months surrounded by all white walls in her Paper Crown clothing line office in Los Angeles. She chose Valspar Brushed Rose, a dusty, romantic hue from her favorite color family, pink, to transform her office and bring cheer and inspiration to Paper Crown's creative work space. Conrad, whose color transformation story will premiere on in June, hopes that everyone will watch and share her video so she can reach her personal goal of raising $100,000 for Habitat for Humanity.

Source: Valspar Paint

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